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Designing your web conference slide deck

The secret to a great speech or presentation is the delivery, right?

Sure thing. The right person with that soupcon of charisma can sell me darn near anything.

But when it comes to webinars and web conferences, we shouldn’t be leaving it all up to our personalities. And we certainly don’t want our participants doing this:

Man asleep at computer

We can make sure our content helps us engage our audience and sell our topic. All good webinars and web conferences have an introduction, a body and a conclusion that all wraps up with a Contact Us/Me slide.

Here are a few simple tips on making your slide deck  just as interesting as your delivery:

✔ Use Pictures

The Visual Teaching Alliance has some amazing statistics on its front page:

• The brain processes visual information 60,000 times faster than text
• 90 per cent of information that comes to the brain is visual
• Visual aids in the classroom improve learning by up to 400 per cent

Amazing, right? Something as simple as a photo, graphic or pie chart can capture your audience and help them better absorb your content.

But make sure the picture is relevant. What does someone running through a field of daisies have to do with social media anyway?

✔ Minimize the Text

That sounds crazy coming from a writer, write? Er … right?

Your audience members typically aren’t interested in reading great volumes of text to get to the point.

Keep each slide simple with a single thought. Some might tell you to add supportive bullet points but evidence has shown your audience doesn’t always make the connection.

With a single thought on each slide, you give the idea more impact and allow your audience time to process it.

✔ Be Interactive

Use slides that ask questions or takes a poll of your audience. You can encourage your audience members to answer on the chat feature of OnConference’s web conferencing platform.

As the presenter, you are notified of any responses in your web conferencing control window.


Keep it simple, silly … that’s something I learned a long time ago from a photography mentor. Above all else, keep your deck simple. There’s no point in throwing tons of information at your audience members and forcing them to digest it all.

You want to present your case, solve their problem and give them a call-to-action.

And when you’re reading to give your web conference, hook up with OnConference for a service provider that offers 24/7 live operator support and a 100% guarantee. If you’re not happy, you will not pay.

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